2008 December 07 | Social Media Mafia

G’day readers of Social Media Mafia.

I look forward to sharing some new tales and old with you on my experiences as a web guy from this side of the pond – on the continent – as well as reading about yours.

I am a Canadian expatriate based in Groningen in the northern Netherlands where I ‘work’ – mainly remotely – with a number of startups and clients globally, utilizing social media and community to add Web 2.0 to their projects and businesses.

My background is in the print media and I have worked in far flung locales from the Arctic to the Caribbean as a reporter, editor and publisher of ‘old school’ paper products before making the jump to digital in 1997, when I formed my first community online in the Dutch West Indies.

Though I have worn a few different hats in my days…

I now operate a very small company and consultancy here in Holland with my wife and we do quite a few different things, many pro bono and personal and others for pay.

PRO BONO – We are active politically as progressives – and like to think we are part of facilitating change and disseminating new ideas with a group of sites at the Free Press Group – which has over 300 progressive and like-minded writers from around the world (20% hold PhD’s) who contribute in an Open Source Journalism format. We swap coverage on Google News (we are three of 4000 official Google News sources in English) for copy. They get fresh eyeballs and we get material – it’s a great barter. And I get the chance to write myself as well as create political Photoshops for the sites. We also host several of them at www.safehost.nl.

And despite losing money (hosting bills etc.) over the years, the connections I have made with many brilliant writers has brought an immense amount of satisfaction personally – as well as added professionally to my personal brand – at Linkedin for instance – where I have had several writers offer their recommendation.

More recently, I have been involved in a couple of web campaigns that rocked the boat for two corporate entities… Continue reading →

We are about to test Liferay Social Office interally here at Moho in Groningen.

Link here – http://ww.liferay.com/web/guest/products/social_office/features

This Open Source software almost meets all the parameters I was looking for and I am sure will streamline internal tasking, collaboration and build more ‘teamness’ at the company.

But the biggest hurdle in implementing new software such as this is convincing people to use it. Some basic training is required to make people comfortable using it, and if people don’t feel comfortable with the software, they simply won’t use it. Employees should be given incentives to contribute and the rewards could be either financial or psychological.

Shifting a corporate culture from being competitive to being cooperative is no small undertaking but the staff is young here and more easily adaptable than Gen X’ers like me – and if the software used (built internally or from and outside vendor) has well-built, intuitive and intelligent architecture, the learning curve should not be that steep.

My original synopsis on needs:

The new collaborative work/communication/tasking product(s) should allow management (and staff in certain cases) to:

1. …assign track-able tasks to individual and/or groups of staff and define what is urgent. Include management and staff alerts by email and Gizmo (see #3). The idea is for management to better plan their tasks and duties, that of staff, as well as projects and, most importantly, track the progress. Management needs to see what the team is doing and what they need to do, discuss stuff that they are working on and generally have a firm grip on what is going on and what needs to go on. In my opinion, the current system of email alone is not a very good tool to manage projects and tasks in the company. Especially with current projected and anticipated growth. Continue reading →

Social Media Mafia

- facilitating critical thinking, amiably

Daily Archives: December 7, 2008