When your customers land on your blog or website, do they know exactly what they can hire you to do?

Do you get approaches from potential clients who’ve read your blurb?

Do current clients come back to you and say, “I saw you do this and that.  I was thinking, can you also help us with this?”

Writing a blurb is hard.  We muddle up in our mind what we can do and  what we want to do – what we are confident about and what makes us anxious.

Asha Treacy, who is in HR, and I (work psychologist) are happy to talk you through it – no charge.  And when we are done, we’ll get marketers to take over and polish it up.

For now, how’s about we link here to good blurbs that tell customers.  Here’s Ruth Kanter‘s.