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Social Media Big Players Tone it Down, Take Their Own Advice- My Predictions for 2009

Everyone and their second cousin’s kindergarten classmate’s barber has done a ‘Predictions for 2009′ post, especially within the social media sphere. John Battelle’s usual antics and Peter Kim’s assemblage of the whole social media blogosphere’s predictions both stood out, but I am too stubborn to accept what the big egos in the industry have to say. In fact, my prediction is that such egos are going to be harder to create and maintain. There’s going to be movement away from big, all-or-nothing cults of personality and little leaky silos, more niche verticals, will find their respective icons and make their efforts worthwhile.

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