Reputation is a concept that every business must place at the centre of their offerings. Good reputation is everything in the business world and especially so for the small to medium size business sector. But what is reputation exactly?… Continue Reading
Customer Relationship Management (CRM) is both a term for software that accumulates and disseminates customer information as well as a business strategy that is designed to improve the quality of the experience for the buyer. It is used by businesses… Continue Reading
Google’s 200 Ranking Factors Do you like really big lists? Well, it’s your lucky day as I’ve stumbled across an enormous infographic relating to Google’s 200 Ranking Factors over on entrepreneur.com. Google’s 200 Ranking Factors? For us in the search engine… Continue Reading
Forget that title already, it’s something which will just confuse you and lead you up the garden path of a low traffic site. Social media is not about traffic, in the main, it is about relationships and community, both of… Continue Reading
We are experiencing a fundamental shift in how we communicate individually, collectively and collaboratively. As an obvious example it is practically impossible to sit within a group of people, no matter where that group is, be it on the tube,… Continue Reading
So part of what we do is brand monitoring, for mentions about “audana” – this is set-up so when content is published about my target key-phrase “audana”, and Google finds it, I get an email notification about it. This is… Continue Reading